My graduation project in Communication Design is a Brand Identity proposal for a historic railway museum. The museum under construction is one of the largest cultural and museum projects in the state of Bavaria. The museum includes a technology park, the museum itself with hands-on stations and two event locations. The brand identity focuses on the locomotives and their fascinating stories. The acronym LOK for locomotive becomes the cultural brand mark and is the connecting element for all further naming processes for sub-brands within the museum. When naming new areas or events, the syllable LOK is always applied to develop an authentic brand identity.