Radstadt Konstanz Identity

To make cycling more attractive, the city of Constance invests in new cycling routes, parking lots and rental systems. For making cycling even more appealing, Graphic Design students from the University of Applied Sciences Constance got invited to do a identity project. A fellow student and me visualized the Corporate Identity core aspects of cycling »flexibility, individuality and identity« in a vibrant, flexible and playful Corporate Design. The brand logo is made up a dynamic bicycle pictogram. The modular system can be applied as a set of pictograms or in separate pieces as a design element.

This Project won the first price at the a city development competition by the federal state of Baden-Wuerttemberg and is now getting implemented by the City of Constance.