Radstadt Konstanz Identity

To make cycling in Constance more attractive, the city invests in new cycling routes, parking lots and rental systems. To make cycling even more appealing, a fellow student and me got invited to do a identity proposal. The Identity visualizes the core aspects of cycling: flexibility, individuality and identity. The brand logo is a dynamic bicycle pictogram. The modular system can be applied as a set of pictograms or in separate pieces as a design element.